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Pure Chain

Chain of custody

Where this
actually comes from.

Most brands in this category treat their supply chain as a trade secret. It is usually just embarrassing. Here is ours, in the order it happens, including the parts that are not finished yet.

01

Formulation & manufacture

Products are manufactured through a US private-label network operating in FDA-registered, cGMP-certified facilities. cGMP is the manufacturing standard the FDA holds a facility to — it governs sanitation, identity testing of raw materials, batch records and quality control. It is a facility standard, not a claim that any individual product has been approved by the FDA. Nothing sold as a dietary supplement is.

02

Filling

There is no inventory minimum behind this catalogue. Units are filled against real demand rather than committed to in pallet quantities up front. The practical effect for you is that a bottle is not sitting in a warehouse for a year and a half waiting for a buyer while its shelf life burns down.

03

Labelling & batch reference

Every product page publishes the batch SKU that maps back to the manufacturing run. It is the same reference we use to trace a complaint, so if something is wrong with a unit, we can find the run rather than shrug at it.

04

Dispatch

Orders ship from United States warehouses within 48 hours of being placed. No overseas transit dressed up as a pre-order, no six-week backorder discovered after payment.

What we do not have yet

The honest half of the page.

One product we removed

We had a Sleep Support SKU in the launch line. Reading its Supplement Facts panel showed 10 mg of melatonin plus St John's wort and 5-HTP hidden inside a 905 mg proprietary blend - St John's wort interferes with hormonal contraceptives, antidepressants and anticoagulants. We could have kept it with a warning. We dropped it instead, because a company whose whole argument is disclosure should not sell the thing it criticises. There is no sleep product in the line today.

Third-party certificates of analysis

We do not currently publish a per-batch COA, so we do not say we do. When we can hand you the PDF for the batch in your hand, it will appear on the product page and this line will be deleted.

NSF or Informed Sport certification

Not held. If you are a tested athlete, buy a product that carries the certification mark — from us or anyone else.

One withheld reference

Eighteen of the nineteen manufacturer references are printed. One is not: the maker's internal code for our Digestive Comfort Complex embeds an abbreviation for a prescription drug class, and printing it would imply an association the product does not have. The code exists, it has not changed, and we will send it to anyone who asks.

Clinical claims

Nothing in this catalogue is offered as a treatment, and no product here is named after a drug or a drug class. Every product name describes what is in the bottle. If a formula ever needs a claim we cannot support to make sense, it does not go in the line.